Interactive Advertising Campaigns for e-Signage provide a number of significant opportunities for cementing brand recognition, as well as an opportunity to collect customer product preference data. Interactive Ads delivered via touch-screen digital signage provide significantly more WOW!Factor than ordinary ad broadcasting signs, and (if the content is programmed to do so) allow the client to collect product and brand-related information from each customer who interacts with the electronic signage new media software, be it a BrandGame, Virtual World Environment, MMORPG, e-Learning, i3D Product Virtualization, Acrobat 3D .PDF or an i3D Screensaver.

An Interactive Digital Signage Ad Campaign is much more flexible than a "linear" (looping video) or a static (print) signage campaign. This is mainly due to the fact that the content is computer-controlled. Digital content allows programmers to integrate internet, 3D, video, audio, user interface [UI] and imagery into a seamless, non-linear, real-time multimedia experience; one that is completely unique for each individual user!

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